Question

Many people feel that the world is "coming closer together". Satellite TV, cell phones, internet, you name the technology, and "communications" is the common thread. Are we becoming more alike? If so, what are the implications? What are the implications to marketers and their brands?

Answer 1

Answer

✓ the world is coming closer together with technology and communication backed up by the Internet and it's various platforms. People are becoming alike in many ways, most of the individuals spend their large amount of time on internet everyday and are so much got to use for its convenience to support their busy lifestyle. Majority of people opt for online shopping, digital bill payment, and transaction and also manage their bank account. They get everything and every product information at their fingertips.

People, especially the youth, stay connected with the world and communicate with anyone from any corners of the globe. Information sharing is easier and it's becoming a lifestyle pattern now.

With this impact on individual, the marketers also get influenced with internet technology and they are using it for their advantage to get the largest customers base. They use social media, integrated marketing communications, and many other concepts to strategies their capabilities and offer their products to thousands of people globally. E commerce is playing major role for promoting and selling the brands of various companies thus, getting benefited from technology, cell phones, and satellite TV. For advertising and promoting their brands. And also staying connected with their Audience.