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1 Gross ratings points (GRPs) can be calculated by A. adding reach and frequency and dividing by cost per thousand (CPM). B. multiplying cost per thousand (CPM) times average frequency. C. di...

1 Gross ratings points (GRPs) can be calculated by

A. adding reach and frequency and dividing by cost per thousand (CPM).
B. multiplying cost per thousand (CPM) times average frequency.
C. dividing average frequency by costs.
D. multiplying reach times frequency of exposure.
E. dividing reach times frequency by costs.
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Answer #1

Option d

GRP is a standard measure in advertising. It measures the impact of advertising. Hence it is computed by multiplying the percentage of target market reached by the exposure frequency.

Other formulae are invalid as regards computation of GRP.

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