Question

1. What sources of synergy are being utilised by Disney’s corporate strategy under the leadership of Robert Iger?

2.Explain how the sources of synergy in Iger’s era (post-2005) differ from the synergy utilised in Eisner’s era (1984 – 2005) and Walt Disney’s era (pre-1966).

Answer 1

1- This corporate approach helps an organization to fully transform and become more flexible incase there is any related change. In the process of synergy, an organization needs to employ strategies that would make them be more competitive when it comes to resource allocation, productivity and having ethical employees.It enables the leader to have that aspect of creating the vision for an organization and evaluation of the risk process that is more effective when it comes to ensuring progress in the operation of the organization.He has the passion for innovation and creativity hence synergy will help in technical skills and other key experience when it comes to technology.

2- Robert Iger took over the helm of Disney in 2005 and made tremendous changes. These included the reorganization of the company and replacement of executives. The encouragement of collaboration is one source of synergy where units are encouraged to borrow the latest technology. The acquisition of studios has led to domination of the top grossing movies of all time. This is another corporate strategy used as a source of synergy by Disney . Eisner used various sources of synergy in his era using a merger with ABC and acquisition of other media sources .Walt Disney ushered the era of synergy with the opening of Disneyland and promoting it in television programs . Robert Iger differs from the two as his acquisitions produced the most synergistic long term results.