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Specifically, describe how you would apply a cultural framework to understand consumer behavior as it relates to Rakuten

Specifically, describe how you would apply a cultural framework to understand consumer behavior as it relates to Rakuten

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Answer: Rakuten is a Japanese internet technology based company and hence cross cultural understanding is very important for the company to market its products in the different parts of the world. The culture has a direct impact on the behaviors of the consumers. The national culture in every country differs from the others in many ways similarly there are also cultural similarities that are present. But understanding the cultural differences and similarities is not an easy task for the marketers as culture is a complex construct. The cultural frameworks like Hofstede’s enable the companies to use and apply the research based frameworks for understanding these differences and similarities that are present in the national culture of the different countries. The Hofstede’s cultural dimensions like the individualism versus collectivism and so on are effective in understanding the national cultures based on their rational elements. This information can be used by the companies like Rakuten to understand the behaviors of the customers from different nations. This understanding can help the company to develop a suitable product line as per the national culture and consumer behavior in that country.

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