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Question 9. (a) Which parties are impacted by reverse mortgages marketing strategies? (b) If you are a bank hoping to increase profits, would you try to expand your marketing of reverse mortgages to s...

Question 9. (a) Which parties are impacted by reverse mortgages marketing strategies? (b) If you are a bank hoping to increase profits, would you try to expand your marketing of reverse mortgages to seniors? (c) If you are a marketing manager at a bank that has made the strategic decision to grow its reverse mortgage business, how would you go about promoting the product?

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The pottiex hat ae impacted by evsbe oldov pcopl cclient) endevs voi f you ate a bank hoping -to inclcase sioce T am an ethic

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