Question

d. coding, analysis, and interpretation are dc all of the above (a-d) are correct e. 18. Which of the following is NOT a classification of the projective techniques used in marketing research? a. word association b. sentence completion c picture response technique d. complete technique e. third person technique 19. Advantages of in-depth interviews over traditional focus groups include all of the following EXCEPT richer discussion of sensitive topics deeper insights about underlying motives less social pressure to conform a. b. c. d. client involvement scheduling of respondents e. e of using computer-assisted personal interviewing to collect 20. Which of the following is NOT an advantag research data? good response rate low social desirability low potential for interviewer bias a. b. c. good for physical stimuli very good control of environment d. e. 21. Which of the following is NOT a method used to improve response rates? a. prior notification b. incentives c. follow-up d. use of larger samples e. All of these methods are used to improve response rates

Answer 1

18. D -> Complete technique

19.D -> Client involvement

20. B -> Low social desirability

21. D -> Use of large samples

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