Question

In the wireless category, firms like Verizon and AT&T need to consider all potential substitute products that customers have available to them. Discuss how changes in technology have caused this industry to evolve beyond other wireless carriers. Do you think these alternatives offer real competition? How might wireless companies like Verizon respond?

Answer 1

Wireless and Information technology has evolved in recent times and its still evolving. Major player like Verizon & AT&T are certainly a big player in wireless category but they always have a threat from other business players. Some of the new technologies such as GSM, CDMA, Satellite phones have changed the entire game of the market and it has compelled these two prime players to change their business strategies and adopt the new technologies. Certainly these challenges are cause of worry for these companies and if they have to really survive in this changing market dynamics, they ought to think out of box and come up with the evolved technologies.

Verizon, being a big company can certainly counter this challenge while investing in new technology which can even come up with more evolved technology than the GSM’s and CDMA’s.

Verizon can analyse the market requirement through SWOT analysis and can prepare a long term roadmap to launch its new products in phase wise manner.