is
probability that a bar is sold to a customer who tries it
Out of customers who try
it, the number of customers
who will buy it is a
binomial distribution with parameters
So that
Which is
(after rounding to 4 decimal places)
We want to find such that
But
So we want
That is,
is the minimum such
integer value and so we must have at least 4 people must try the
chocolate in order to ensure a 50% probability of one or more of
them buying a chocolate
lf In a promotion initiative for a particular chocolate bar a sales person in a su permarket has a 20% chance of se...
Can you answer only question 5and 6 Questions: 1. How could the promotion of UK Hoover have been better designed? Be as specific as you can. 2. Given the fiasco that did occur, how do you think Maytag should have responded? 3. Comment on the following statement: “Firing the three top executives of UK Hoover is unconscionable. It smacks of a vendetta against European managers by an American parent. After all, their only ‘crime’ was a promotion that was too...
Rusty Steuben, owner of Minnehaha Marine & Camp, is worried about his business’ future. He has tried various strate- gies for two years now, and he’s still barely breaking even. Two years ago, Rusty bought the inventory, supplies, equip- ment, and business of Minnehaha Marine & Camp, located on the edge of Minneapolis, Minnesota. The business is in an older building along a major highway leading out of town, sev- eral miles from any body of water. The previous owner...
Why are networks and industry relationships important to TWC? What other strategies could an eco-tourism business of this size use to source ideas and incorporate into its new product development strategy? Tasmanian Walking Company: Balancing luxury and adventure in a sustainable experience Gemma Lewis, PhD University of Tasmania, Australia the organic skincare range supplied by LITYA (Li'tya, 2016). Before introducing this new activity, TWC had to adapt certain treatments to ensure they maintained ocus on sustainable resaurce usage. Their outecor...
What people, organization, and technology problems were
responsible for Nasty Gal's failure as a business?
In 2006, Sophia Amoruso was a 22-year-old hitch hiking, dumpster-diving community college dropout believed customers were at the center of everything with a lot of time on her hands. After reading a book Nasty Gal did. When she sold on eBay, she learned to called Starting an eBay Business for Dummies, she respond to every customer comment to help her under- launched an eBay store...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...
Read the Article posted below, then answer the following
questions:
1. As a junior member of your company’s committee to
explore new markets, you have received a memo from the chairperson
telling you to be prepared at the next meeting to discuss key
questions that need to be addressed if the company decides to look
further into the possibility of marketing to the BOP segment. The
ultimate goal of this meeting will be to establish a set of general
guidelines...
Please write
an
1. executive
overview of the above case study.
2. in detail,
what is the critical issue or problem in the above case
study.
3. please
provide a detailed analysis of the cause of the issue or problem in
the above case study.
國connect VIDEO CASE 1 Chobani: Making Greek Yogurt a Household Name Everybody should be able to enjoy a pure, simple cup of yogurt. And that's what Chobani is," says The very first cup for sale...
Using the CNA Insurance company Knowledge Management scenario (below), carry out the following knowledge management assignment Questions after reading the scenario/essay: =============================================================================================================== For Gordon Larson, telling stories is all in a day's work at his job as chief knowledge officer at CNA, and that's just fine with executives at the Chicago-based insurance giant. Larson owes his job to a shift in corporate direction. Three years ago, under the direction of a new chairman, CNA set off on a new mission....
2) compute contribution margin for each channel
3) compute break even point (in terms of number of orders and
dollars) for each distribution channel
(HINT - Fixed costs are all trade show expenses. Use
depreciation for the booth as a fixed cost. The booth cost should
be considered an investment not a fixed cost)
4) Calculate the number of orders at a target profit of
$100,000
5) Calculate the profitability for both the low and high order
estimates
We were...