Question

Explain the enviromental factors of: a) Macro b) Market c) Micro

Explain the enviromental factors of:

a) Macro

b) Market

c) Micro

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Answer #1

Macro

  • demographic forces : markets should be much alert on demographic including population size, age, gender etc.
  • Economic forces: It affects consumer purchasing power and the pattern of spending.
  • Political Forces : They political problems are a limitation in every business since they start creating issues over things that concern to the society.
  • Technological Forces: AS the technology changes it will force the market to produce new products as per the new change.

Micro

  • customers
  • Competitors
  • Media and forces
  • suppliers
  • shareholders
  • Employees

Market

  • Finance.
  • Accounting.
  • Purchasing
  • Branding
  • manufacturing.
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