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Chicken Marsala is one of the dinner menu items in Kelsey’s Home Made Food restaurant. This item has 22.00% sales mix. A...

Chicken Marsala is one of the dinner menu items in Kelsey’s Home Made Food restaurant. This item has 22.00% sales mix. Also, this menu item has $11.75 contribution margin to the entire menu that has an average contribution margin of $8.00. If there are five menu items in the Kelsey’s dinner menu, how can you classify Chicken Marsala in Kelsey’s Home Made Food restaurant menu? Group of answer choices Plowhorses Puzzles Dogs Stars

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Answer #1

D.star.

Since Chicken Marsala is highly profitable and highly demanded it will be classified as a star item.

Plow star will be an item which has good demand but low profit.

Puzzle will be an item with low demand but good profit.

Dog will be an item with low demand and low profit.

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