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Strengthening a companies relationships with current customers could provide many potential benefits aside from a change...

Strengthening a companies relationships with current customers could provide many potential benefits aside from a change in retention rates. Identify and explain THREE other benefits a company might gain from strengthening these relationships.?

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Answer #1

1. Client referral: Satisfied customers may become advocates and recommend our services to new potential customers

2. In the pursuit of building strong customer relationship companies become customer focused which in turn drive innovation and profitability

3. Better customer relationship gives smooth access to customer plans which in return adds certainty to companies business planning and hence increases efficiency of planning and thereby increasing profitability

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