Question

Please select an opinion leader

1. State why the person is an opinion leader

2. What are the products ( good , services, and ideas) endorsed by this leader (if any) ? If the person does not endorse ( CEOs /other business leader and political figures do not typically endorse) what products does this leader influence?

3. How has this opinion leader shaped the attitudes towards Various products?

As always please use APA format to cite any references ( both in -text and end - of Text.

Answer 1

I choose Martin Luther King Jr.

Introduction - Opinion leaders are individuals or organizations that are able to influence people by their opinion. They are ones that the opinion receivers consider credible and hold high regard for in that particular area. Opinion leaders could be anyone ranging from your friends, family to famous actors, politicians, websites, CEOs or your favorite tech geeks. There is often one particular influencer  in your family that is a go-to person in terms of a particular product or service. For e.g., if you are a foodie and your family trusts your taste, they will ask for your opinion before trying out new cuisine. This makes you the Opinion leader in terms of food. Similarly, when masses idolize well known public figures, they also become their opinion receivers. They keenly follow their opinion leaders.

Body - Opinion leadership has even become a profession in this era of the internet. These professional opinion leaders (also called influencers) put in efforts to constantly improve their judging skills by following a particular topic closely, getting hands-on experience with various products of their area of interest. During their journey to expertise, they garner enough audience and followers. They have their own personal brand and can build or shatter any brand just by their words.