Question

Describe three public policy issues or regulations that marketers should carefully consider as they make decisions about adding or dropping products. 250 word minimum. Use your own words, no plagiarism.

Answer 1

Three public policy issues or regulations that marketers should carefully consider as they make decisions about adding or dropping products:

1.     Patent issue: While adding any new product to the portfolio, it should not be breach of any existing patent.

2.     Competition: Adding products by acquisition or dropping product by colluding with competition resulting in no competition has also legal implications for the company.

3.     Product Warranty: Before dropping product, consumers already using the product, suppliers and other related parties should be considered.

4.     Product Safety: Before adding any product, safety of product is paramount and any breach has strict legal implications.