Question

Case 12.2 Auto Concepts Descriptive and Inference Analysis What is the demographic composition of the sample? 1. Frequencies Size of home town or city Cunulative Frequency Percent alid Percent Percent Valid Under 10K 40 4.0 4.0 10K to 100K 190 19.0 19.0 23.0 100K to 500K 246 24.6 24.6 47.6 500K to 1 million 396 39.6 39.6 87.2 1 million and more 128128 100.0 12.8 Total 1000 100.0 100.0 Gender Cumulative PercentValid Percent Rercent 56.0 0 560 Valid Male 1000 44.0 Female 440 100.0 100.0 Total 1000 AaBbCcI AaBbCel AaBbCel AaBbCcL AaBbC AaBbC 三|ー,-. so . EE. 1Caption Heading 1 Heading 2 Heading 3 Heading 4 Heading ツ·A Paragraph Styles Marital status Cumulative Frequency PercentValid Percent Percent 11.0 11.0 11.0 Valid Unmarried 110 Married (Includes 89.0 100.0 89.0 890 Cohabitation) 100.0 100.0 Total 1000 Copyright © 2017 Pearson Education, Inc. AaBbCel AaBbC AaBbC . О.HI . 1C aption Heading 1 Heading 2 Heading 3 Heading 4 Heading 6 Heading 7 Heading 8 : ΕΞ A.'y . Δ. w-abe x, х' ,- Paragraph Number of people in household Cumulative Frequency Percent Valid PercentPercent 10.7 107 10.7 10.7 Valid 1 47.2 36.5 365 36.5 2 85.8 38.6 386 38.6 96.4 10.6 106 10.6 99.4 3.0 3.0 5 100.0 6 100.0 100.0 1000 Total Age category Cumulative Percent Frequency Percent Valid Percent 2.0 2.0 2.0 20 18 to 24 Valid 34.0 32.0 32032.0 25 to 34 78.0 44.0 44.0 440 35 to 49 92.5 14.5 145 14.5 50 to 64 100.0 7.5 7.5 75 65 and older 100.0 100.0 1000 Total Level of education Cumulative Percent PercentValid Percent y. ーー 洼=E ψー▼ 스.E d w TCaption Heading 1 Heading 2 Heading 3 Heading 4 Heading 6 Heading? Paragraph Styles Level of education Cumulative Frequency Percent Valid Percent Percent Valid Less than high school 1.8 18 1.8 1.8 High School diploma 74 7.4 7.4 9.2 Some college 275 36.7 27.5 27.5 College degree 91.5 548 54.8 54.8 Post graduate degree 85 8.5 8.5 100.0 100.0 100.0 Total 1000 Copyright O 2017 Pearson Education, Inc. spssx 122.doc (Compatibility Mode] - Word Design Layout References Mailings Review iewTell me what you want to do Sign in Share O Find AaBbCet AaBbCcl AaBbCel AaBbCcl AaBbC AaBbCcl AaBbC AaBbC : . a-d. taption Heading i Heading 2 Heading 3 Heading 4 Heading 6 Heading 7 Hendinga all Replace l U.ae x.x' n'ay.a-影 Paragraph Editing A come category Fre Percent Valid Percent Valid Under $25K 21 2.1 2.1 16.3 $25K to $49K 163 16.3 18.4 $50K to $74K 393 39.3 39.3 57.7 $75K to $125K 332 33.2 33.2 90.9 9.1 $125K and more 91 100.0 Total 1000 100.0 100.0 Percent Valid Percent 31.9 31.9 31.9 Valid Single family 377 37.7 37.7 69.6 Multiple family 21.9 91.5 219 21.9 100.0 8.5 85 8.5 Moble home 1000 100.0 Total Descriptive Descriptive Statistics Mean Sid. Deviation Minimum Maximum 958 2.61 Number of people in 1000 household 1000 Valid N PrYSs nser Dele F12 FM F10 FB F6 8

Answer 1

The demographic composition of the sample is related to categorization of customers based on the characteristics like their age, gender, education level, income, location or other influential factors.

Here, the demographic composition of the sample are -

• Size of home town/city (Under 10K, 10K to 100K, 100K to 500K, 500K to 1 Million, and 1 million and more)
• Gender (Male, Female).