Question

________ segmentation divides customers into groups according to similarities in benefits sought or product usage patterns.

Select one:

a. Educational

b. Income

c. Geographic

d. Behavioral

e. Gender

Business market segmentation is less straightforward than segmentation of consumer markets.

Select one:

True

False

In overpositioning, consumers have a very broad understanding of the company, product, or brand.

Select one:

True

False

Organizations communicate one or more sources of value to customers in a way that the customer can easily make the connection between his or her needs and wants and what the product has to offer. Execution of this approach is referred to as a firm's ________ strategy.

Select one:

a. sales

b. production

c. segmentation

d. distribution

e. positioning

A tertiary target market has reasonable potential but is not suited for development immediately.

Select one:

True

False

Answer 1

1st Question

Correct answer is d. Behavioral

Behavioral segmentation divides customers into groups according to similarities in benefits sought or product usage patterns.

2nd Question

Correct answer is False

Business market segmentation is more straightforward than segmentation of consumer markets.

3rd Question

Correct answer is False

In overpositioning, consumers do not have a very broad understanding of the company, product, or brand.

4th Question

Correct answer is e. positioning

In positioning strategy organizations position the product to match the need and want of the customer

5th Question

Correct answer is True

A tertiary target attractive may become attractive in future but is not suited for development at the present