Question

please help me with this marketing question

The following exercise will help you identify how business owners function within the different stages of retailing. The wheel of retailing describes how new forms of retail outlets enter the market. Usually, they enter as low-status, low- margin stores such as a drive-in hamburger stand with no indoor seating and a limited menu. Gradually, these outlets add fixtures and more embellishments to their stores (in-store seating, plants, and chicken sandwiches, as well as hamburgers) to increase the attractiveness for customers. With these additions, prices and status rise. As time passes, these outlets add still more services and their prices and status increase even further. These retail outlets now face some new form of retail outlet that again appears as a low-status, low-margin operator and the wheel of retailing to as the cycle starts to repeat itself. As defined by the Wheel of Retailing, rank the following items in their positions on the wheel as time passes.

Answer 1

Ranking of the options based on the functionality of business owners

1. Joe's burrito box
2. Maria's taco stand
3. Maria's mexican Mexican restaurant
4. Haute mexican

Business owners always seek to go from bottom up approach rather than a risky direct top approach unless the business is already well established in some other business.