Question

Sponsorship: Part Promotion, Part PR, Part Advertising Sponsorship has become an increasing useful form of marketing communications. In a world of cluttered media, sponsorship is highly targeted and gets to potential customers where they live, so to speak. Choose a brand that has chosen to sponsor something (example: Avon and the breast cancer walks). Why do you think they chose to affiliate with this event or property? Who is the target audience and is this a good approach to reaching the target and why? Explain your reasons thoroughly. Post your response no later than 11:59pm CT Sunday.

Answer 1

The Football world cup of 2018 was conducted in Russia. There were many sponsors of this event which is seen as the most popular event in this entire world after the Olympics. One of the sponsors of this event was China Mengniu Dairy, which is a second-biggest dairy firm in China. The main reason behind the company to select FIFA world cup to sponsor are stated below:

1:- The followership of the FIFA world cup is considered in the entire world even in those countries where football is not the main sports. This provides a huge market or target audience for the company

2;- The company can reach out to the customers of the whole world

3:- By sponsoring these events, the company can create awareness and a strong brand name in the countries where the products are being sold by it

4:- By sponsoring such a mega event, the company can   create a unique brand name and brand image in the minds of the target customer group

Target Audience:- By sponsoring this event, the company can target both the indigenous customers along with the customers who are situated in the other countries where the company is having its business or planning to expand its business.