Question

Upscale retailer Neiman Marcus announced in the summer of 2001 that it hoped to profit from adding a store at the newly constructed 1.3-million-square-foot retail center in San Antonio’s North Star mall. Tourists spend an average of $1,083 per trip to San Antonio. Neiman Marcus would like to lure these tourists to its new store after they are finished viewing the sights. Suppose that a random sample of tourists visiting the Alamo were selected to answer the following questions. Classify each of the requested data items as either qualitative or quantitative and give the appropriate level of measurement (nominal, ordinal, interval, or ratio)

a. How often do you believe you will visit San Antonio over the next three years?

b. How much time will you spend shopping during your visit?

c. What is the name of the store that you are most likely to go shopping in while visiting San Antonio?

d. Rank your three most favorite activities during this trip.

Upscale retailer Neiman Marcus announced in the summer of 2001 that it hoped to profit from adding a store at the newly constructed 1.3-million-square-foot retail center in San Antonio’s North Star mall. Tourists spend an average of $1,083 per trip to San Antonio. Neiman Marcus would like to lure these tourists to its new store after they are finished viewing the sights. Suppose that a random sample of tourists visiting the Alamo were selected to answer the following questions. Classify each of the requested data items as either qualitative or quantitative and give the appropriate level of measurement (nominal, ordinal, interval, or ratio)

a. How often do you believe you will visit San Antonio over the next three years?

b. How much time will you spend shopping during your visit?

c. What is the name of the store that you are most likely to go shopping in while visiting San Antonio?

d. Rank your three most favorite activities during this trip?

Answer 1

a) This is a quantitative data as the number of visits is a whole number.. The level of measurements is interval

b) This is a quantitative data. It is the ratio level of measurement

c) This is a qualitative data. The level of measurement is nominal.

d) This is a qualitative data. The level of measurement is ordinal