Q2)Which of the following is not a prerequisite for marketing to occur? A. One of the two parties should have no unmet needs B. There must be a desire of one party to meet the needs of another C. There must be two or more parties with unmet needs D. Parties must have something to exchange
Q4)In order to develop an effective strategic plan, an organization must first:
The correct answer is: A)
Reason: actually, one of the two parties have some unmet needs.
2. The correct answer is: A)
Reason: identifying the target market is the first and the most important step to develop an effective strategic plan.
Thanks!
Q2)Which of the following is not a prerequisite for marketing to occur? A. One of the...
Strategic management is one type of planning, and it largely determines which organizations thrive and which ones struggle. It is the decisions and actions used to formulate and implement strategies that will give an organization a competitive advantage and enable it to reach its goals. Choose some type of business or specific, real-world organization, and start to develop a strategy for its long-term growth. Write a short essay that summarizes the components of strategic management that the organization needs to...
1 Which dimension of effective advertising represents the "science" part? Select one: a. strategic dimension b. personal dimension c. creative dimension d. media dimension e. audience dimension 2)Strategic planning is a four-tiered process that begins with the ________. Select one: a. marketing plan b. initial investment c. business plan d. brand communication plan e. SWOT analysis 3)________ is what the advertisement says, and ________ is how it is said. Select one: a. Execution; creative strategy b. Message strategy; media strategy...
Which of the following statements about strategy is most accurate? Multiple Choice a) Only start-up organizations must develop strategies to help them raise capital as well as focus and direct their efforts to accomplish their goals. b) Strategy is an organization's short-term course of action designed to deliver a specific customer experience while achieving its internal standards. c) An organization can be all things to all people because it has access to all the resources it needs to discover and...
PLEASE I NEED HELP!!! Case One: UConn’s University Information Technology Services (UITS) Develops a Five-Year Strategic Plan The University of Connecticut was founded in 1881 under the name Storrs Agricultural School. As the name implies, the school was originally focused solely on agricultural studies. In 1893, the school became part of the national land-grant college program, which provided land and funding to one college in each state whose focus was on teaching practical skills in agriculture, engineering, military arts, and...
QUESTION 2 An inbound marketing platform allows for Non digital content management Digital content management Data management Both A & B 10 points QUESTION 3 The purchase funnel describes the consumer journey towards Awareness Consideration Preference Purchase* 10 points QUESTION 4 Data management platforms allow companies to measure campaign performance across the segments and channels and increase conversions. collect, store, and sort digital information categorize customer data to better understand audience all of the above 10 points ...
1. Which of the following is "not" a key component of strategy execution? a. niche marketing b. supportive organizational structure c. staffing d. strengthen core competencies 2. The effective allocation of key resources is critical to managing internal operations. a. true b. false 3. Which of the following is "not" a good question to evaluate whether or not a company has effective leadership? a. is the company meeting its' targets - financial and marketing? b. does the company have a...
Marketing Planning Helps Dunkin’ Donuts Score Big in Coffee Customer Loyalty A key goal for a marketing manager is to make sure that the company’s brand stays relevant. Successfully realizing this goal requires a marketing planning process that is both thorough and grounded in best practices, and also flexible enough to allow the firm to react to (and hopefully stay ahead of) changing customer preferences and shifts in values. Over its 67 years in business, Dunkin’ Donuts has shown that...
Marketing Planning Helps Dunkin’ Donuts Score Big in Coffee Customer Loyalty A key goal for a marketing manager is to make sure that the company’s brand stays relevant. Successfully realizing this goal requires a marketing planning process that is both thorough and grounded in best practices, and also flexible enough to allow the firm to react to (and hopefully stay ahead of) changing customer preferences and shifts in values. Over its 67 years in business, Dunkin’ Donuts has shown that...
Principles of marketing Assignment Choose the answer 1. A door hardware company’s marketing and supply chain teams have developed a good rapport between them. As information flows easily back and forth between the teams, additional ways are discovered to optimize the distribution process. A new member joins the distribution team and asks how a supply chain differs from a marketing channel. Which of the following is the best answer to her question? 1.Marketing channels and supply chains deal with customers...
New Hope Housing Strategic Plan 2013–2018: The following is a summary of the 2013–2018 strategic plan of New Hope Housing (2017), a nonprofit organization in Northern Virginia, founded in 1977, that provides shelter, transitional, and permanent housing for homeless families and single adults. Introduction New Hope Housing has demonstrated over 35 years of innovative and award-winning programs and services assisting homeless families and individuals in our northern Virginia community. Our founders saw a need and responded, opening the first homeless...