Question

Can you identify the core competencies of Colgate-Palmolive? Do they currently contribute to a competitive advantage? If no what changes can your company make to establish a competitive advantage?

Answer 1

Core competencies of Colgate Palmolive including extensive distribution network, distributed portfolio of products, fast competitive innovation, strong brand name, better accessibility in all forms and sizes.

All these unique strengths contribute to competitive advantage and helps Colgate achieve maximum market share across Sensitive, Ayurveda, Natural Gel segements of toothpaste.

Only thibg which Colgate needs to work on is provide more accessibility to onlune platforms like Bigbasket, Grofers, Spencer, Future Retail, Reliance Fresh which form maximum customer attraction upto 18% and lower cost of distribution .