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Identify and discuss the four options Marketers have when they decide to use online marketing. Which...

Identify and discuss the four options Marketers have when they decide to use online marketing. Which one do you think would be most effective and why?

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Affiliate Marketing

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC (Pay per click) advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.

Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

Social Media Marketing

Social Media Marketing is the use of social media platforms and websites to promote a product or service.

Pay-Per-Click Advertising (PPC)

Similar to SEM (Search engine marketing) other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

Email Marketing

Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust – eventually, you will be able to turn a percentage of your audience into customers.

Social Media marketing is the most effective way of marketing since users dependency on social media is phenomenal in current world scenario and it can be most effective way to reach audience than any other options/types of marketing

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