Question

HTML 500 HTML Chapter 10 Creating Interactivity with Social Media and JavaScript In the Labs Labs 1 and 2, which increase in difficulty, require you to create webpages based on what you learned in the chapter; Lab 3 requires you to dive deeper into a topic covered in the chapter. Lab 1: Determining the Best Social Media Outlets for the New Harvest Food Bank Website You voluntcer at a local food bank called New Harvest Food Bank that collects commu- Problem: nity food donations and provid You bave alervices to t how to promote the food bank using social media. The company has aske but now need research created the website I Instructions: Perform the following tasks: 1. Research information about the best social media options for a food bank. 2. Determine the top three social media options. 3. Explain why the food bank should use your recommended social media options. 4. Provide a list of pros and cons for each social media site that you recommend. 5. Submit your recommendations in the format specified by your instructor. 6. In this assignment, you recommended social media options for the food bank. Extend your research to learn more best practices and tips for non-profits to maximize results. Provide a list of the top ten best practices STUDENT ASSIGNMENTS

Answer 1

1. The best social media options for a food bank will be the platforms where people log in and browse in a very large number. It should be a platform which has a better user friendly UI. User can pin,save posts to later view them. Also sharing such posts on other platforms should be easy.

2. The top three social media options for food bank are :

1. Facebook
2. Instagram
3. Tumblr

3. The above mentioned social media options are recommended because:

1. Facebook
   - 2.23 Billion Monthly Active Users.
   - There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on.
   
2. Instagram
   - 1 Billion Monthly Active Users.
   - Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos.
   - As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.
   
3. Tumblr
   - 642 Million Monthly Active Users.
   - Tumblr is a micro blogging and social networking site for sharing text, photos, links, videos and more.
   - As a service provider, Food Bank can post blogs about different Food Preparations, Tips for Food Hygiene etc.

4. Pros and Cons:

1. Facebook:
   
   Pros
   1. Wide audience( 2.23 Billion Monthly Active Users ) : For most businesses the most important part is reaching their customers.
   2. Targeting options : Facebook has a great variety of targeting options. You can choose the location, age group, gender, hobbies and interests, marital status and many more specific points that you might need according to the uniqueness of your business.
   3. Flexibility : Facebook offers image-based ads and additional character length for ad descriptions, which gives you a better flexibility for ad creation. Moreover, Facebook can track behaviour across mobile devices, where cookies don’t work, and allow advertisers to understand offline behaviour.
   
   Cons
   1.Price : Although it is possible to advertise with a small budget, you still need some money in order to advertise on Facebook.
   
2. Instagram:
   
   Pros
   1. Instagram allows you to be ultra-specific with your targeting. Because Instagram falls under the Facebook family of companies (they paid $1 billion for it in 2012), you will get to access the same demographic targeting mechanisms when advertising on each platform.

   2. Instagram provides unique ad formatting.Instead of providing a dreaded image or post that scrolls by on someone’s timeline, advertising on Instagram allows you to maximize the extent of your visual content.

   3. Instagram provides you with a one-click experience.This platform is a driver of sales. Because of the formatting that occurs on Instagram, you can have potential customers click once to access your sales page to begin the checkout process.

   
   Cons
   1. Instagram provides you with a limited audience. Although this social media platform offers a massive monthly user base of over 800 million people, 67% of them are between the ages of 18 to 34. One out of every five Instagram users is under the age of 18.

   2. Instagram doesn’t always focus on e-commerce. There will be people who scroll right past by your sponsored content because they’re killing time or are looking for a specific post that they want to revisit.

   3. Instagram doesn’t offer much room for additional content apart from an image/video with a little text.

3. Tumblr:
   
   Pros
   1. Sheer popularity : Those 188 million blogs make Tumblr the biggest blog hosting system worldwide, surpassing WordPress’s 60 million.

   2. SEO (Search engine optimization) benefits : Tumblr provides the perfect blend of social media and content marketing, two essential driving forces for SEO.
   3. It’s simple : A big part of Tumblr’s attraction, and perhaps an even bigger reason behind its rapid uptake, is how quick it is to set up and customize.

   Cons
   1. Time consuming : It isn’t unusual for those on Tumblr to make more than 10 posts in a day and if you can’t commit to regular updates then it may be that this channel isn’t for you.

6. Top ten practices to maximize results for non-profit:

1. Hold Creative Contests : Contests are a great way to get new people to start liking you and keep your current fans engaged.
2. Include a Visual With Every Post.
3. Be Responsive to Your Followers comments.
4. Give followers multiple platforms to follow you : Include the links to your other social media accounts on every post.
5. Use Hashtags : Including a hashtag with your posts helps to categorize content for your audience.
6. Never Buy Followers : Its assumed that purchasing fans and followers is a shortcut to building a huge online community, but this is general bad practice. Fans or followers for your nonprofit must never be purchased , or money will be wasted.
7. Use social media year round : That is keep posting regularly.
8. Tell your story : Tell your story, it’s baseline, basic, who do you impact and how? Show how you are changing the world.
9. Harness the amazing energy of others : Frequently, there are people who are more than willing to donate their time and expertise to your cause. Find a way to tap into their energy and put them to work.
10. Change and Rotate Your Profile Photos and Banners : Your profile photos and banners are some of your best and most-viewed social real estate.