Question

1. swot and market analysis of bolt bus ,

2. sales forecast of bolt bus

service from vancouver to seattle ??

Answer 1

SWOT analysis of Bolt Bus:

Strength: Affordable, Comfortable, aimed at tech-savvy young travelers.

Weakness: Cheaply operated and maintained vehicles resulting in the disaster like bolt bus explosion in 2015 in new york. which caused damaged to its reputation.

Opportunity: To mechanically improve their vehicles' design and performance and expand.

Threat: With the emergence of technology, the idea can be copied by any service logistics company to provide better and more sophisticated service.

Market Analysis for Bolt Bus:

Demographics and Segmentation: Nation-wide, starting within states, and interstates.

Target Market: Young, Urban-dwelling, Tech-savvy working people.

Market Need: Travelling long distance at low cost and high amenities.

Competition: Amtrak, Megabus

Sales forecast of bolt bus service from Vancouver to Seattle:

Bolt Bus was launched on June 12 on the Seattle-Vancouver BoltBus route and since then it has “seen a nearly 60 percent increase in customers,” according to Lanesha Gipson, Senior Communications Specialist at Greyhound, which owns the low-cost brand.