Question

Full and constructive analyze for ads and webpage of Coca-Cola Zero.

Answer 1

The analysis for ads and web pages of Coca-Cola Zero shows that it is important to communicate the benefits of this product which is launched for health benefits and zero calories and sugar. It has been launched considering the rise in health consciousness and competition in the category of health drinks. Initial advertisements of Coca Cola Zero were not effective to distinguish the products from the rest of the category. The ads were targeted at the whole customer base segment of the soft drink and apart from initial trials there was not much effect of the advertising campaign. It was important to highlight the difference and unique benefits of the product through the marketing communication and web pages of the product and brand. The ads were created with an appeal towards health and fitness of the zero calorie Coca-Cola drink like the boxing ad for the target customer segment of health enthusiasts and Coca Cola customers to show that the product is developed with the real taste of Coca Cola and zero calories. Similarly the black packaging differentiated and highlighted the product in advertisements and marketing. The webpage of the Coca Cola zero focuses on the nutritional information so that the health benefits for the calories conscious customers can be shared clearly as part of the Coca Cola range and show the innovative range of products from the brand.