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Coca-cola is called a global product. Does this mean that Coca-cola is formulated in the same...

Coca-cola is called a global product. Does this mean that Coca-cola is formulated in the same way throughout the world? Discuss.

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Even though Coca-cola is a global product, the formulation of Coca-cola may vary from country to country. The reason for the variation in the formulation is mainly due to different health and dietary regulations prevalent in different country. Some countries may have banned the use of a particular ingredient used in coke but the same substance may be allowed in an another country. Most of the ingredients used in Coca-cola is locally procured and hence the formulation is made as per the locally available materials used in the production of Coca-cola . However, the company tries its best to retain the same taste in every country that it sells.

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