Question

Select a large major global company (Coca Cola, ).

I HAVE SELECTED COCA COLA

Using the theoretical foundations , prepare a thorough Strategy-Formulation Analytical Framework and discuss which direction you think is feasible for this company to take.

This framework should encompass various analytical tools that you have used throughout the semester thus far Using your strategic leadership, what strategy(ies) would you implement and why?

What contingency plans would you put in place to protect these strategies?

pproaching the Questions:

Ensure that you number your pages and responses to the Questions.

Introductory Paragraph

Provide a brief introduction about the Company

• Identify the Company by Name
• Location
• Year started
• Type of Business/Services
• Number of Employees
• Number of key Competitors
• Vision Statement
• Mission Statement

The Strategy-Formulation Analytical Framework is comprised as follows:

Input Stage – IFE Matrix/Competitive Profile Matrix; EFE Matrix

Matching Stage - SWOT Matrix; SPACE Matrix; BCG Matrix; Internal-External Matrix; Grand Strategy Matrix

Decision Stage – Quantitative Strategic Planning Matrix (QSPM)

– Competitive Level Strategies; Corporate Level Strategies

Answer 1