Question

How does the Coca-Cola Company practice home-base augmenting activities? In other words, how does the company's foreign facility gain local knowledge and transfer it to the Coca-Cola's home country?

Answer 1

answer-

Even though Coca Cola have Global international stratgey in which Coca Cola offer standard products like coke with same taste and looks to all countries in the world but Coca cola also focus on gaining local knowledge in order to make its marketing moves.

Coca Cola have established its Global product divisions in multiple countries who make sure that they control the business operations locally and Heads of each division directly report to the HQ of Coca cola in its home country.

Each head of division involves in manufacturing and value creation activities in appropriate global locations to increase responsiveness to competitive opportunities, efficiency, quality, or innovation.

for example- They make marketing activities by collecting information from local suppliers, wholesalers and retailers about customers then they send the information to HQ to US.

Every division act as a network in all local geographical area of the globe and report directly to HQ in the US. the main decisions like corporate level decisions are taken by HQ in the US.

In short, Each and every foreign facility gain knowledge of local market via connection of wholesalers, retailers and doing local research which is directly transfered to HQ at US.