Question

If the sales mix results in a lower contribution margin percentage, the break even point a....

If the sales mix results in a lower contribution margin percentage, the break even point

a.

increases

b.

decreases

c.

unchanged

d.

there is no relationship between contribution margin and sales mix strategy

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Answer #1

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A shift in sales mix from high contribution margin product to low contribution margin product increases the dollar sales required to break-even.

Hence correct answer is a. INCREASES.

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