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Question 39) Guru Co. produces two products. Both products pass through a firing process that is...

Question 39) Guru Co. produces two products. Both products pass through a firing process that is operating at full capacity and is a production bottleneck. Product A requires 2 hours of processing and has a contribution margin per unit of $60. Product B requires 1 hour of processing and has a contribution margin of $40. Which of the following provides the most accurate assessment of the situation assuming unlimited demand for each product?

A)Production of Product B rather than Product A will generate the maximum profitability for Guru
B)Production of Product A rather than Product B will generate the maximum profitability for Guru
c)Raising the selling price of Product B by $20 will cause management to be indifferent between producing Product A or Product B
D)Raising the selling price of Product A by $10 will cause management to be indifferent betuween producing Product A or Product B

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Answer #1

Answer --A)Production of Product B rather than Product A will generate the maximum profitability for Guru

Product A B
Production Hours 2 1
Contribution Margin 60 $ 40 $
Contribution Perhours 30 $ 40 $
Selling price increase by 10 $ For Product A
Product A B
Production Hours 2 1
Contribution Margin 70 $ 40 $
Contribution Perhours 35 $ 40 $
Since contribution Perhour From Product B is greater than Product A after increase in selling for 10$, It is recommendable to produce Product B
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