Question

You will use EBSCOhost to find two articles describing firms’ product strategy. When applying the marketing mix, the strategy should be driven by consumer needs. When answering, do not take for granted the fact that consumers make purchasing decisions based on perceived benefits. When making strategic decisions, translating desired benefits to product design, features, and overall product strategy can be challenging for marketers.

In your initial post…Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Answer 1

In business today, the showcasing viewpoint is very significant and associations while wanting to advertise an item in the business should be especially cautious and touchy so that there item is achieving the greatest number of target group of spectators. For the most part an item and the showcasing technique of the item is structured dependent on the necessities of the buyers in light of the fact that in that manner it will be useful for the association to make this item accessible to the customers and the buyers will be keen on obtaining the item on the off chance that they feel that it is obliging the greater part of their needs.

advertisers think that its hard to make an interpretation of wanted advantages to item configuration, highlights, and in general item system according to the client necessities. The announcement 'buyers settle on buy choices dependent on saw advantages' alludes to the setting that customers anticipates certain qualities from the item and not simply the item. In this specific situation, the four C's of the advertising blend applies, in particular-

Client arrangements - wherein the clients need to purchase worth or arrangement and not simply items. (Item)

Client cost-clients want to know the all out expense of the buy including utilizing and arranging the product.(Price)

Comfort Customers need items to be bought from a helpful spot and not battle right to the store to purchase the items. (Spot)

Correspondence clients constantly needed to have two-route correspondence when deals and not only single direction of reaching only the advertiser. (Advancement)

On the off chance that the advertiser is unfit to translate accurately the apparent advantages of a client, at that point the item or administration would be a disappointment.

An exemplary model where the administration is an incredible achievement is Amazon. Amazon is the biggest e-retailing on the planet. There is less promoting for Amazon. In any case, the organization has picked up fame around the world. Amazon does not simply sell items; they have all the C's of the showcasing blend as referenced above, they are-

Client arrangements If a client needs to restore the items, at that point the arrival strategy is easy to use for clients.

Client cost-The cost of the item is focused and all the item portrayal in utilizing and arranging the items are definite in the item itself.

Comfort Customers can purchase the items at the accommodation from their place (either home or working environment or anyplace the client is in).

Correspondence A client can without much of a stretch contact the client administration and Amazon gives extraordinary client administration to their clients

I accept that it is the duty of the showcasing individual to comprehend the desires for the clients and afterward actualize the system according to that which will enable the client to settle on a simple decision. For instance on the off chance that we take the case of iPhone we can comprehend what it gives yet Apple needs to comprehend what the client wants and the item and advertising methodology in the event that depends on that, at that point the item have the possibility to be fruitful.