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8. Short-run and long-run effects of a shift in demand Suppose that the chicken industry is in long-run equilibrium at a price of $5 per pound of chicken and a quantity of 250 million pounds per year. Suppose the Surgeon General issues a report saying that eating chicken is good for your health The Surgeon Generals report will cause consumers to demand more ? chicken at every price. In the short run, firms will respond by entering the industry exiting the industry entering the industry producing less chicken and running at a loss producing the same amount of chicken and running at a loss producing the same amount of chicken and earning positive profit producing more chicken and earning positive profit aph to illustrate these short-run effects of the Surgeon Generals report. Demand Supply 5 emand 0 50 00 200 250 300 350 400 450 500 QUANTITY (Millions of pounds)Please chose from the drop down boxes.

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A surgeon issues a report saying that eating chicken is good for health, the long-run equilibrium in the chicken industry is attain at $5 per pound and a quantity of 250 million per year Thus, the surgeon generals report will cause consumer to demand more chicken at every price. In short-run, firm will respond by producing more chicken and earning positive profit. Because increase in demand for chicken will increase the price level. In the short-run the numbers of firm remain same and it is fixed in the chicken industry Therefore, the rightward shift in the demand curve will increase and because there is movement along the short-run supply curve each firm produces more chicken than before.

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