Question

2. Assume that you are a researcher at Coca-Cola. You have been given an assignment to help the brand managers of Sprite (one of Coca-Cola’s brands) implement a new social media strategy to keep the brand relevant among teens and young adults. Briefly describe the secondary data you would obtain as part of completing your assignment.

Answer 1

I would collect data like :-

1) what is the preferred price of teenagers

2) what else snack do teenagers prefer the most so that can be put of offer with sprite

3) what soft kind of soft drinks to teenagers generally prefer, soft or hard.

So that the composition of sprite could be changed accordingly.

4) favourite advertisement of teenager

So that the advertising policy of sprite could also be change.