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Case Problem 1 Textbook Publishing ASW Publishing, Inc., a small publisher of college textbooks, must make...

Case Problem 1 Textbook Publishing

ASW Publishing, Inc., a small publisher of college textbooks, must make a decision regarding which books to publish next year. The books under consideration are listed in the following table, along with the projected three-year sales expected from each book:

Book Subject                         Type of Book Projected Sales (1000s)

Business calculus                         New                               20

Finite mathematics                    Revision                            30

General statistics                         New                               15

Mathematical statistics              New                                10

Business statistics                       Revision                        25

Finance                                      New                                 18

Financial accounting                 New                                 25

Managerial accounting           Revision                            50

English literature                        New                               20

German                                       New                              30

The books listed as revisions are texts that ASW already has under contract; these texts are being considered for publication as new editions. The books that are listed as new have been reviewed by the company, but contracts have not yet been signed. Three individuals in the company can be assigned to these projects, all of whom have varying amounts of time available; John has 60 days available, and Susan and Monica both have 40 days available. The days required by each person to complete each project are shown in the following table. For instance, if the business calculus book is published, it will require 30 days of John

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