Ethics. The following report appeared in the Financial Times (October 28, 1999, p. 1): “Coca- Cola is testing a vending machine that automatically raises the price of the world’s favorite soft drink when the temperature increases . . . [T]he new machine, believed to have been tested in Japan, may well create controversy by using hot weather to charge extra. One rival said the idea of charging more when temperatures rose was ‘incredible.’ ” Discuss.
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