Problem

Cost of Capital. British Quince comes across an average-risk investment project that offer...

Cost of Capital. British Quince comes across an average-risk investment project that offers a rate of return of 9.5%. This is less than the company’s normal rate of return, but one of Quince’s directors notes that the company can easily borrow the required investment at 7%. “It’s simple,” he says. “If the bank lends us money at 7%, then our cost of capital must be 7%. The project’s return is higher than the cost of capital, so let’s move ahead." How would you respond? (LO5)

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