Problem

A direct-mail retailer experimented with three different ways of incorporating order forms...

A direct-mail retailer experimented with three different ways of incorporating order forms into its catalog. In type 1 catalogs, the form was at the end of the catalog; in type 2, it was in the middle; and in type 3, there were forms both in the middle and at the end. Each form was sent to a sample of 1,000 potential customers, none of whom had previously bought from the retailer. A code on each form allowed the retailer to determine which type it was; the number of orders received on each type of form was recorded. Excel was used to calculate expected frequencies and the χ2 statistic. Excel's CHITEST function gave the p-value. The results are shown here.

a. What does the null hypothesis of statistical independence indicate about the three types of order forms?


b. Can this null hypothesis be retained at normal α levels?

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