Obtain from your library (or other source) the most recent annual report of a publicly owned company.
a. Using the annual report data, compute the basic measures of liquidity, long-term credit risk, and profitability summarized in Exhibit 14-26. Compare these measures to the appropriate industry norms available in your library. Briefly comment on your findings.
b. Using the financial pages of a daily newspaper (such as The Wall Street Journal), determine (1) the current market price of your company’s common stock, (2) its 52-week high and low market prices, and (3) its p/e ratio. Briefly comment on your findings.
c. Based on your analysis in parts a and b, make a recommendation as to whether investors should buy shares of the stock, hold the shares they currently own, or sell the shares they currently own. Defend your position.
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