Stock market values plunged as the result of a failed merger of two British companies, Glaxo Wellcome and SmithKline Beecham, in 1998. This event highlights how devastating failed negotiations can be. A tentative deal between the companies had been announced, and all the major issues had been resolved when the deal was called off due to “insurmountable differences.” Brams and Taylor, who created the adjusted- winner procedure, include a discussion about corporate mergers in their book The Win–Win Solution (New York: Norton, 1999). Research this business application of the adjusted-winner procedure. How has the adjusted-winner procedure been adapted for use with corporate mergers? In January 2000, the merger was finally completed, creating a new company called GlaxoSmithKline. Research the details of the merger and find out how they were able to resolve their differences. Summarize your findings in a report.
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