Web survey response rates. Response rates to Web surveys are typically low, partiall...

Web survey response rates. Response rates to Web surveys are typically low, partially due to users starting but not finishing the survey. The factors that influence response rates were investigated in Survey Methodology (Dec. 2013). In a designed study, Web users were directed to participate in one of several surveys with different formats. For example, one format utilized a welcome screen with a white background, and another format utilized a welcome screen with a red background. The “break-off rates,” i.e., the proportion of sampled users who break off the survey before completing all questions, for the two formats are provided in the table.