Packaging of a children’s health food. Junk foods (e.g.,potato chips) are typically...

Packaging of a children’s health food. Junk foods (e.g.,potato chips) are typically packaged to appeal to children. Can similar packaging of a healthy food product influence children’s desire to consume the product? This was the question of interest in an article published in the Journal of Consumer Behaviour (Vol. 10, 2011). A fictitious brand of a healthy food product—sliced apples—was packaged to appeal to children (a smiling cartoon apple on the front of the package). The researchers showed the packaging to a sample of 408 schoolchildren and asked each whether he or she was willing to eat the product. Willingness to eat was measured on a 5-point scale,