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Museum management. Refer to the Museum Management and Curatorship (June 2010) study...

Museum management. Refer to the Museum Management and Curatorship (June 2010) study of how museums evaluate their performance, Exercise 2.22 (p. 41). Recall that managers of 30 museums of contemporary art identified the performance measure used most often. A summary of the results is reproduced in the table. Consider the bar graph shown. Identify two ways in which the bar graph might mislead the viewer by overemphasizing the importance of one of the performance measures.

Reference: Exercise 2.22

Museum management. What criteria do museums use to evaluate their performance? In a worldwide survey reported in Museum Management and Curatorship (June 2010), managers of 30 leading museums of contemporary art were asked to provide the performance measure used most often. The data are provided in the table on p. 42. The researcher concluded that “there is a large amount of variation within the museum community with regard to… performance measurement and evaluation.” Do you agree? Use a graph to support your conclusion. No

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