Problem

Firms that want to grow quickly in the global marketplace often employ the cost leadership...

Firms that want to grow quickly in the global marketplace often employ the cost leadership strategy because:

a. This produces favorable customs rates and import duties.

b. Manufacturers around the world adopt lean manufacturing methods to bring their costs down.

c. This allows them to employ and benefit from enterprise management systems.

d. There are relatively few product variations across different countries.

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