Problem

Organizational use of the Internet. Researchers from the United Kingdom and Germany attemp...

Organizational use of the Internet. Researchers from the United Kingdom and Germany attempted to develop a theoretically grounded measure of organizational Internet use (OIU) and published their results in Internet Research (Vol. 15,2005). Using data collected from a sample of 77 websites, they investigated the link between OIU level (measured on a seven-point scale) and several observation-based indicators. Spearman’s rank correlation coefficient (and associated p-values) for several indicators are shown in the following table:

Indicator

Correlation with OIU Level

 
 

rs

p-value

Navigability

.179

.148

Transactions

.334

.023

Locatability

.590

.000

Information Richness

−.115

.252

Number of files

.114

.255

Source: Brock, J. K., and Zhou. Y. “Organizational use of the internet,” Internet Research, Vol. 15, No. 1,2005 (Table IV).

a. Interpret each of the values of rs given in the table.

b. Interpret each of the p-values given in the table. (Use α = .10 to conduct each test.)

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