Designing a balanced scorecard (Similar to Self-Study Problem 2) Swoosh Athletics manuf...

Designing a balanced scorecard (Similar to Self-Study Problem 2)

Swoosh Athletics manufactures sporting goods that are then sold to retailers. It is a very competitive industry, where quality and price are important to gain space on retailers’ shelves. Swoosh’s strategy is to produce defect-free athletic equipment that can be sold at moderate prices.

Required:Prepare a balanced scorecard, without numbers, for Swoosh Athletics that will help them to achieve their strategy and to maximize long-term shareholder value.

Reference:

Designing a Balanced Scorecard

Varsity Jerseys

All-Pro Jerseys manufactures athletic jerseys that are then sold to retailers. It is a very competitive industry where quality and price are important to gain space on retailers’ racks. All-Pro’s strategy is to produce defect-free sports jerseys that can be sold at moderate prices.

Required:

Prepare a balanced scorecard, without numbers, for All-Pro Jerseys that will help them to achieve their strategy and to maximize long-term shareholder value.

Suggestions:

1. Be sure to identify the company’s strategy before attempting to design performance measures for a balanced scorecard.

2. Set up the four categories of balanced scorecard performance measures before including the individual performance measures.