Question

A _____ strategy requires a manufacturer to focus its promotional efforts on end consumers or opinion...

A _____ strategy requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders.

A.

push

B.

print marketing

C.

pull

D.

service

A form of promotion designed to enhance a company’s image rather than promote a particular product is called __________ advertising.

A.

institutional

B.

product

C.

pioneering

D.

competitive

____________ advertising is heavily used during the introductory stage of the product life cycle and offers consumers in-depth information about the benefits of the product.

A.

institutional

B.

product

C.

pioneering

D.

competitive

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Answer #1

A Pull Strategy strategy requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders.

Correct option: Pull Strategy

Push strategy includes taking product directly to customer.

Print marketing strategy involves engaging many customers with info and graphics about the product.

A service strategy involves upselling and making customers by after sales services.

A form of promotion designed to enhance a company’s image rather than promote a particular product is called Institutional advertising.

Pioneering advertising is heavily used during the introductory stage of the product life cycle and offers consumers in-depth information about the benefits of the product.

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