A set of unique aspects of an organization that causes target consumers to patronize its rather than its competitors is called a ____________.
A. |
promotional strategy |
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B. |
competitive advantage |
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C. |
marketing mix |
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D. |
promotional mix |
With regards to the communication process, which term refers to the conversion of a sender’s ideas and thoughts into a message, usually in the form of words or signs?
A. |
Encoding |
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B. |
Decoding |
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C. |
Media channel |
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D. |
Interpersonal communication |
_____________ promotion becomes the main goal of promotion when the product enters the growth stage of its life cycle?
A. |
Reminder |
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B. |
Persuasive |
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C. |
Informative |
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D. |
Connective |
A set of unique aspects of an organization that causes target consumers to patronize its rather...
---------------------------------------------------------------------------------------------------------------------------- a. Sales promotion b. Horizontal marketing system c. Supermarket d. Informative advertising e. Personal selling f. Vertical marketing system g. Wholesaling h. Persuasive advertising i. Selective distribution j. Reach k. Comparative advertising l. Exclusive distribution m. Advertising n. Indirect channel o. Frequency p. Intensive distribution q. Promotional mix r. Convenience store s. Retailing t. Hypermarket u. Publicity v. Channel level w. Franchising ------------------------------------------------------------------------------------------------------------------------------ 1. Contractual agreement between a parent company and an individual or firm that allows operation...
question 1 Which of the following is an example of a bottom-up technique for developing promotional budgets? the objective-task method the percentage-of-sales method the competitive-parity method the pull-push method the AIDA method Question 2 In terms of the communication model, ________ is a reaction to a message that helps the source gauge the effectiveness of the message. looping decoding feedback encoding translating Question 3 An office supply store that pays a discounted price when it orders more than 12 metal...
Discussion questions 1. What is the link between internal marketing and service quality in the airline industry? 2. What internal marketing programmes could British Airways put into place to avoid further internal unrest? What potential is there to extend auch programmes to external partners? 3. What challenges may BA face in implementing an internal marketing programme to deliver value to its customers? (1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...