Question

Gillette sends out a free razor to induce switching from an older model. This is an example of using ________ as the sales promotion approach.

Select one:

a. coupons

b. product sampling

c. product placements

d. premiums

e. comparative parity method

When two or more brands are reviewed against each other on certain attributes, it is considered ________ advertising.

Select one:

a. institutional

b. covert

c. pioneering

d. comparative

e. competitive

What is an example of measured media?

Select one:

a. promotion

b. e-mail marketing

c. direct marketing

d. social media

e. newspaper

Which customer sales promotion refers to an instant price reduction at the point of sale, available in print media, online, or in-store, that encourages customers to "buy now?"

Select one:

a. coupon

b. contest or sweepstake

c. premium

d. rebate

e. loyalty program

________ advertising is heavily used during the growth and early maturity stages of the product life cycle.

Select one:

a. Competitive

b. Pioneering

c. Covert

d. Institutional

e. Comparative

Answer 1

1. b. Product sampling

This is a process used to ensure switching from an existing product to promote new one.

2. d. Comparative

It is the comparison between two organizations used to understand the better aspects

3. e. Newspaper

This is used to measure the cost of the promotional media along with the effectiveness.

4. a. Coupon

This is used in order to reduce the price of a product instantly online or in physical stores as well.

5. a. Competitive

Persuasive advertising also known as competitive advertising can be used in such stages