Question

n t in the early 2000! 22. What was the first company to dedoohanda a BMW b. Procter & Gamble c. AT&T d Samsung 23. Which of the following is not a common criticism of social couponing sites (eg. Groupon)? a Deals merely attract one-time bargain hunters. b. An estimated seven out of eight deals suggested by merchants are rejected. c Deals are not necessarily aligned with consumer needs. d. Successful deals might swamp small businesses with too many customers. 24. One of the primary advantages that magazines have over every other medium is their a short lead times. b.wide reach. c. frequency of distribution d. audience selectivity. 25. Which of the following is often described as "the last five seconds of marketing? a. In-store marketing b. Point-of-purchase displays C. Packaging d. The product itself 26. These days, most salespeople do not simply approach their prospects with the direct intention of making a sale. Instead, they spend time analyzing all possible needs and desires of their prospects. This reflects the expectation that salespeople today are: a technical experts with experience in database management b. problem solvers who work in partnership with customers and prioritize two-way advocacy. c. aggressive only after confirming the appropriateness of each sale. d. so knowledgeable about their product or service, product or service-related preparation isn't necessary (just prospect-related preparation). 27. A mother purchases a Happy Meal box and her son immediately picks up the little toy that accompanies it. The little boy's new toy is an example of a: a. free premium b. self-liquidating premium c. push strategy d. low cost incentive 28. To measure the success of LAFC's corporate partnerships, Ryan Bishara and his team leverage which type(s) of data? a. Customer Relationship Management (CRM) Data b. Sponsorship Activity Data e. Survey Data; Response Rate Data d. Survey Data; Reach Data 29. Which of the following is true of branded entertainment? a. The entertainment property in it should not be created by the marketers themselves. b. It would not exist without the marketer's support c. Its popularity as a brand-building tool is decreasing. d. It entails placing products unobtrusively into movies and TV shows,

Answer 1

22. a.BMW - campaign called "The Hire"

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