Homework Answers
Deer Park Bottled Water
| Marketing Mix Element | Issue | Action |
| Product improvements | The bottle used are made of poly carbonate an contain BPA | Needs to use an environment friendly packaging |
| Pricing Improvements | High Pricing for bigger bottles | The company should focus on reduction in price for high volumes of water |
| Promotion Improvements | Lack of advertisement in media | There is a lack of advertisement in newspapers and media should be increased |
| Place Distribution Improvements | Lack of expansion as only in North America | It should diversify the brand |
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3. please
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