Question

1. Why do you think marketing is necessary and helpful even if you are not pursuing marketing as a major or career?
2. Why is marketing important to all companies, organizations?
3. Do you think marketing benefits society?

Answer 1

Marketing is a very important skill which can be useful for all types of participants in the world of business or profession even though one is not pursuing marketing in major or career. It helps in expansion of market which is surely beneficial for any career. It helps in taking some important decisions which not only leads to greater profits to the company but also helps in building a brand value for itself.

Marketing help companies in achieving following:

1. Helps in increasing the revenue by expanding the market base

2.Helps in understanding what customers expect of the company

3. Helps in making customers aware of the existing or new products of the company

Companies are not the only ones to benefit from marketing, society get it's fair share of benefits also as marketing helps in:

1. Creating employment because without human effort marketing cannot be done.

2. Keeping a healthy competition amongst the competitors thus society gets to enjoy the best products at best price

3. Encouraging companies to innovate this society gets to enjoy advanced technologies and latest products